Is the power of perception worth $86 billion+. Some commentators think so. Of course, the perception surrounds Facebook and its IPO value. A chorus of critics think the site is vastly overrated and advertisers won’t find the value in it that is forecast. But, who knows? It is unclear at this juncture. Rather, people are […]
Posted on May 16th, 2012 by admin
Filed under: Uncategorized | 189 Comments »
Colleges and universities are starting to realize they cannot keep raising tuition. That’s a blinding insight. Academics have lived in a bubble for so long that they have difficulty understanding they have priced themselves out of their market. They expected parents to pony up year after year, decade after decade, and parents did, but they […]
Posted on May 15th, 2012 by admin
Filed under: Uncategorized | 182 Comments »
Based on Facebook’s recent app store news and a string of mobile acquisitions, I’m wondering when it will launch its own device? It’s something I predicted yesterday during the weekly BraveAdWorld podcast. My colleague Taylor Wiegert and I discuss it during the weekly news items. It’s probably my first prediction. That may tell you how strongly […]
Posted on May 14th, 2012 by admin
Filed under: Uncategorized | 188 Comments »
Based on Facebook’s recent app store news and a string of mobile acquisitions, I’m wondering when it will launch its own device? It’s something I predicted yesterday during the weekly BraveAdWorld podcast. My colleague Taylor Wiegert and I discuss it during the weekly news items. It’s probably my first prediction. That may tell you how strongly […]
Posted on May 14th, 2012 by admin
Filed under: Uncategorized | No Comments »
The fallout at JP Morgan continues with three executives falling on their swords and resigning over a loss that can now reach $3 billion. Jamie Dimon, the CEO, is busily acknowledging that the trade was stupid, ill-managed, etc. It probably won’t help him offset the call to impose the Volcker Rule and stop such proprietary […]
Posted on May 14th, 2012 by admin
Filed under: Uncategorized | 193 Comments »
Some organizations possess moral authority unless they squander it. That is why stories like this are instructive. Roman Catholic bishops the world over continue to struggle with the sexual abuse scandals that have riven the ranks and caused many believers to walk away. It is hard for them to discipline nuns in light of this, […]
Posted on May 11th, 2012 by admin
Filed under: Uncategorized | 186 Comments »
This journalist’s complaint against a New York Times reporter is interesting. What it tells me is that the field of chemistry is fertile for PR. Of course, there are good chemicals and bad. The human body is made up of chemicals and everything we eat, drink and breathe has chemical compounds. To damn chemistry is […]
Posted on May 10th, 2012 by admin
Filed under: Uncategorized | 198 Comments »
A story like this is poor PR for a bank. However, there have been hundreds of them in the last two years. Banking as an industry has a long way to climb back to public respect. Wells Fargo almost certainly isn’t the worst institution out there. The cumbersome process of buying, selling and foreclosing homes […]
Posted on May 9th, 2012 by admin
Filed under: Uncategorized | 186 Comments »
Voters don’t like austerity and they’ve said so in the French and Greek elections. No matter that they are threatening the Euro, monetary union and common market. What they are saying is, “What has the Euro-zone done for me lately?” The answer is not much. Voting is the purest form of public relations. The public […]
Posted on May 7th, 2012 by admin
Filed under: Uncategorized | 189 Comments »
The Signal P&G event brought together brands we see in the news almost daily — from Twitter and Facebook to Coca-Cola and more. But the brands on Procter & Gamble’s dais getting less media attention, or perhaps less positive media attention, were the most interesting that day. Presentations from Amazon, AOL and Nokia taught me to reconsider […]
Posted on May 7th, 2012 by admin
Filed under: Uncategorized | 50 Comments »
