One principle PR holds is never to get too high and mighty because there will come a time when things change. Then, arrogance is rewarded with revenge from those who have suffered under the overbearing presence of the haughty. Take this person. He dominated politics in New Jersey for several years with his bullying, take-no-prisoners […]
Posted on February 28th, 2014 by admin
Filed under: Uncategorized | 193 Comments »
For three years, Goldman Sachs has been embarrassed by a person who was posting comments heard in its elevators. Except, the person wasn’t in Goldman’s elevators nor was the person in Goldman. He is an impostor. Goldman was victimized not by a rogue employee but by someone who has never worked for the firm. While […]
Posted on February 26th, 2014 by admin
Filed under: Uncategorized | 170 Comments »
A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer’s sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends. This is not a subjective statement considering that BuzzFeed had 100 million unique […]
Posted on February 26th, 2014 by admin
Filed under: Uncategorized | 197 Comments »
Human psychology has a habit of ignoring unpleasant things. The hope is that somehow unpleasantness will correct itself without effort on the part of the person. This is especially true in politics where burning issues are snuffed, put aside and buried for a time in the public’s memory. For example, public pensions. Something needs to […]
Posted on February 25th, 2014 by admin
Filed under: Uncategorized | 187 Comments »
President Obama has talked with the Dalai Lama. China is incensed. After all, China owns Tibet fair and square after invading it. The only ones who have protested this perception are Tibetans who foolishly think they have a right to their country. The Chinese government, if it wanted to make the point, could say the […]
Posted on February 24th, 2014 by admin
Filed under: Uncategorized | 184 Comments »
So, you’re drilling a gas well, and it explodes with a roaring jet of flame that jeopardizes the local community, kills a well worker and injures another. What do you do for homeowners living in fear of the fire? Offer them free pizza, of course. Seriously, that is what Chevron has done in Pennsylvania along […]
Posted on February 21st, 2014 by admin
Filed under: Uncategorized | 189 Comments »
One wonders how a PR firm can get away with this — telling journalists that they have to write about a client. One should question the independence and integrity of any reporter who would agree to the terms. Entertainment media are different in that they kowtow to celebrities more than other journalists might in […]
Posted on February 20th, 2014 by admin
Filed under: Uncategorized | 178 Comments »
Coca-Cola’s sales are falling in the US as people cut back on sugar and fructose in drinks. Coke can fight the trend or find other avenues to grow. Either way, it faces a long-term challenge to grow revenues to replace what it is losing in soft drinks. The company’s problem is a long-term crisis, one […]
Posted on February 18th, 2014 by admin
Filed under: Uncategorized | 180 Comments »
This is an empty threat unless the United Nations is prepared to back it with force. North Korea is resistant to assaults on its action and reputation. It is proof, as if any were needed, that some people and organizations exist outside the morality and ethics of nations. There is no control on them except […]
Posted on February 17th, 2014 by admin
Filed under: Uncategorized | 191 Comments »
Would you be annoyed if in every store you entered, your smart phone started flashing adds for the store, for each department and for every aisle? That is the way marketing is going. I would find it bothersome and poor PR on the part of the retailer. The first impulse is to shout, “Leave me […]
Posted on February 14th, 2014 by admin
Filed under: Uncategorized | 198 Comments »
