Some businesses are harmed by publicity rather than helped.  Here is one of them that is apparently legal yet works best by staying in shadows.  Ever wonder how lawyers got those names for mass-tort lawsuits?   Personal injury lawyers and their ilk are an unfortunate necessity.  Few like them but there is at times no other way to redress a wrong.  The idea that these lawyers buy names to add to their litigation is tacky, but on the other hand, there are few good alternatives to finding victims.  Tort lawyers are skilled in using publicity to highlight cases and sufferings of victims.  They are less forthcoming about the bargains they make to put together suits, and it is there where a number of them bend rules past the breaking point.  It is the same with their television advertisements promising cash compensation “if you call now.”   Some aspects of law marketing are not savory and never will be.

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