This is an interesting article asking if entrepreneurs should lie while establishing their companies.  The author provides several examples of when they have done so.  I have said many times that in PR one cannot afford to lie because journalists think we have a slippery hold on the truth.  On the other hand, I’ve witnessed PR entrepreneurs lying and getting away with it time and again.  So who is right?  I don’t know, but I don’t want to be caught fabricating, so I won’t do it.  Maybe it is because I’m no good at it.  Whatever the reason, lying and relationships with the media don’t go together comfortably.

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