Saturday April 27, 2024

The Future Is Here

PR practitioners have a new set of challenges for 2014 — the practical use of wearable computers.  As this article indicates, the future is here.  More people will start wearing computer-based watches, eyeglasses and other accessories during the coming year.  What does this portend for communications?  It is not clear now other than we know […]

A Visual Reminder And Good PR

NASA releases images of space and of the earth throughout the year as a constant reminder of its activities and of the value they bring to the world.  Some of these images are stunning and are works of art in themselves, but they are also educational.  One can learn from every one of them more about […]

PR Crisis For UPS

UPS didn’t make the Christmas delivery deadline because of bad weather.    Customers are furious.  It was not for want of planning.  A few days ago, a major news story detailed the thousands of hours of strategy and equipment pre-positioning that goes into the final holiday rush.  All this was upset by massive ice storms […]

Limits Of Tolerance

Airlines are cramming seats on planes through shrinking space and seats themselves.  Passengers are becoming surly as a result.  The airlines’ excuse is that the public wants low fares and to keep them low, they have to pack more people into each plane.  It’s public relations.  Not really.  It’s cash flow optimization. One can appreciate […]

PR Stunt?

Two members of a Russian punk rock band were released from prison over the weekend just after a former oil tycoon was let go.  The band members called their freedom a PR stunt before the Winter Olympics to make Russia’s human rights record look better.  There would be one correction in that.  It would be […]

Crisis For A Retailer

Target has a major crisis just at the time of its highest yearly sales.  That 40 million credit and debit card numbers have been stolen is bad enough, but now the corporation has to figure out how to help people who have been victimized.  There isn’t much that it can do except for consumers to […]

A Scientific Challenge And PR Nightmare

The supplements industry, the folks that make vitamins, is facing a scientific challenge.  One study after another reveals that vitamins have no effect on chronic diseases and heart attacks.  The industry has always skated on the edge of medical acceptance, but now researchers are against it and calling multivitamins a waste of money.  Thus far, […]

Orwellian

North Korea is in the process of erasing the past of a former high-ranking official.  The uncle of the present thug, Kim Jong-un, the so-called Supreme Leader, is now a non-person and a non-entity.  Tens of thousands of references to him have disappeared from the news archives.  His image has been erased from photos.  It […]

A Tacky Business

Some businesses are harmed by publicity rather than helped.  Here is one of them that is apparently legal yet works best by staying in shadows.  Ever wonder how lawyers got those names for mass-tort lawsuits?   Personal injury lawyers and their ilk are an unfortunate necessity.  Few like them but there is at times no […]

Lottery Publicity

It is hard to argue for a state lottery.  It is self-taxation that the poor and less educated inflict on themselves in pursuit of an empty dream.  Yes, they should know their odds are slim, but as advertising says, “You never know.”  So they buy tickets and governments raise funds rather than imposing new tax […]