Wednesday May 8, 2024

Old Style

This article condemns the payment of journalists in China to run one’s news.  It’s old style publicity.  Modern publicity started at the end of the 1800s and beginning of the 20th Century with agents who paid local editors to run news stories about the wonderful new invention, the telephone.  Editors and reporters were given gifts […]

Name Association

Hundreds if not thousands of individuals and organizations have been victimized because of their name — ISIS.  ISIS belongs both to an Egyptian goddess and the terror group in Syria and Iraq.  The name association between a divinity and the killers is coincidental, but that doesn’t make it any easier for those who are not […]

Tough PR

It is difficult, if not impossible, to maintain positive public relations when a CEO is rumored to be leaving a sinking ship.  This is the situation that Marissa Mayer of Yahoo finds herself in.  Key executives have already departed, morale is low and Mayer seems to be out of ideas for turning the ailing company […]

Not Our Problem

The tally is out and the most deadly terror group in the world is not ISIS but West Africa’s Boko Haram.  Why then has the group not received the same news coverage and headlines as ISIS?  The answer appears to be that they are exploiting their own in Africa and not working outside of the continent to spread […]

A Costly Lesson

A celebrity tries to hide something in the internet age.  It costs him $10 million in extortion, and he still can’t keep it a secret.  That is the predicament in which Charlie Sheen finds himself.  He finally told the world that he is HIV positive in an interview on national television.  That is what he should have […]

Freedom From Speech

A prerequisite of public relations is freedom of speech, the ability to take popular and unpopular positions and argue for them persuasively.  That is why this trend on college campuses is disturbing.  One can no longer voice one’s opinion, wear a costume or publish anything that might offend a student’s view of what is correct. […]

MBWA

It has long been said that the best management tool is a good pair of shoes.  This notion has been turned into an acronym — MBWA — Management By Walking About.   Here is an example of a CEO who works as an Uber driver to learn how people feel about travel. It makes no difference […]

Penny Wise Pound Foolish?

This might be a poor PR decision and practice of the auto manufacturers.  While run-flat tires can take one a distance and puncture kits might work, that might not be enough for the individual whose auto is stuck by the side of the road and no way to replace a tire.  Granted that car makers […]

No Good Answer

Sometimes there are no good answers to an event.  Whatever one says or does carries severe penalties.  There isn’t even a way to weigh the lesser of two evils.  This is one case.  Slovenia is building a border fence to bar migrants from the country.  Slovenia already has tens of thousands and is struggling to […]

Classic Publicity

The Macy’s Thanksgiving Day Parade has been going for so long that no one quite remembers it was originally and still is a publicity event for the store.  The parade has taken on a life of its own.  Macy’s to its credit has allowed the parade to expand and include a little of everything from […]