Sunday May 19, 2024

Testing Limits

Hong Kong’s protesters are testing the limits of China’s patience.  They might yet find themselves in a police state without any freedoms they are striking for.  It would be terrible PR for Beijing to order troops into the city, but it might not stop them.  One can’t forget Tienanmen Square where activists were mowed down by […]

Suspect Marketing

Amazon has formed partnerships with police departments to give them access to its Ring video doorbell recordings.  The company considers crime prevention a good marketing strategy.  The problem is that Amazon didn’t make it public that it was doing this, and it didn’t ask householders whether they are willing to cooperate although the police will […]

Intrusive Marketing

Restaurants are beginning to Google customers to learn more about them.  The claim is they can serve their patrons better.  On the other hand, it is intrusive marketing.  Do you want to know that your background is a factor in the attention you get in a fancy restaurant?  One would expect the same level of […]

From Champ To Chump

For years the agricultural behemoth, Cargill, had a good relationship with environmentalists.  Now it is “Cargill:  The Worst Company in the World.”  The falling out has been dramatic and sudden — in a matter of weeks.  This happened because the company refused to accept a moratorium on lands in Brazil that are environmentally sensitive, and […]

Strange Threat

It is odd PR to deliver a strange threat like this.  Britain is the country that will be savaged with a no-deal Brexit, yet the UK is blaming the EU for failing to negotiate a better deal.  That’s chutzpah.  It’s equivalent to the old joke of the fellow who pleaded with a judge for mercy […]

Turnabout

This is an amusing turnabout on scam telemarketers.  The company uses artificial intelligence generated by IBM’s Watson system to string along the fraudulent callers until they give up in frustration.  Listening to the voice is eerily realistic.  There is little wonder that telemarketers don’t pick up on it.  It is not the best way to […]

Dream On

This article envisions what will happen on the moon in the next 50 years.  It is a dream that might have a smack of reality to it.  We know with 50 years of hindsight that going to the lunar surface is a hard and dangerous task.  Once we get there, the landscape is hostile and unfit […]

Smart Marketing And PR

This is smart marketing and PR.  Even drivers with automatic toll payment in their cars would like to know what driving a road will cost.  In fact, they have more of an incentive than those who stop and pay a toll taker because automatic payments are deducted from one’s account without a receipt.  Waze is […]

From Anywhere

Criticisms can come from anywhere and become a crisis.  Consider this.  A conservative group is protesting a brief scene in Pixar’s Toy Story 4 because they say it shows lesbians.  There is little indication in the movie that this is so, but they have read into the scene and say it isn’t for young children.  […]

Second Guessing

No matter what a Chief Justice of the Supreme Court does, he is caught in second guessing of decisions, particularly if he is a swing vote.  It would normally be a tough PR position but for the fact that justices are insulated from the opinion of the public.  Chief Justice Roberts has taken controversial stances […]